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Posts About: Digital Marketing

Nov212019

While it may seem as though email has been around forever, it’s actually only been in existence since 1971. However, even as email approaches its 50-year anniversary, with an estimated ROI of $51 for every $1 spent (that’s up from $39 the year prior!), email marketing is the most cost-effective method to be utilized in your marketing tool kit.

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Nov122019

We’re starting the next installment in our series on the different stages of inbound marketing. Sometimes we all need a return to the basics, and this is especially true for marketers. Between all the different technologies and advancements available today and the busyness of the holiday season, it can be easy to lose sight of the things that are most important at each stage of digital marketing.

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Oct312019

Instagram rocked our social media world when it first made its entrance over nine years ago. The platform has continued to evolve throughout the years with new logos, added features, and more directions for our thumbs to swipe than ever. While many things have changed about Instagram, it has remained a fantastic tool that helps businesses connect with their audience.

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Oct312019

As of this time last year, Gmail boasted 1.5 billion users. That means there’s an active Gmail address for roughly one in every five people...on Earth. Now, we’re not saying one in five people actually have a Gmail account. In fact, many individuals stake their claim in multiple accounts for business and personal reasons; however, that shouldn’t dissuade a marketer from releasing an effective email campaign.

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