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Posts About: Digital Marketing


As marketers working in 2019, we have no choice but to operate in a climate of constantly changing and ever-evolving messages. In a place and time where things move at the speed of someone scrolling through their feed, it’s essential to have a grasp on which of your marketing strategies are working and which of them aren’t.

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Marketing your business without measuring the results is like throwing darts at a dartboard with a blindfold on: you’ll probably miss most of the time, and even if you do hit a bullseye, how would you even know? Measuring results is a critical component of any marketing strategy and the only way to truly know if you’re making a return on your investment. You eliminate the guesswork of whether or not something is working, and you’ll save yourself stress and headaches down the road.

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In the present landscape of social media pages, digital ads, blog posts, and apps, your website is still your most valuable digital marketing asset. It sits in a unique place among your collective marketing content, and there’s nothing that quite matches it for reach, impact, and credibility. Unlike almost any other avenue of marketing, either physical or digital, you have complete control over your website: you aren’t at the mercy of other platforms like Facebook or Twitter that simply act as the host for your content. This is a burden of responsibility, but it’s also a huge advantage in how you can craft the experience and the power you have over making changes. There’s more to your website than meets the eye, and it plays a larger part in your marketing strategy than it may seem.

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As 2018 has come and gone, it’s time to take a look at digital marketing in 2019. Where should you be investing your marketing dollars? Will there be drastic shifts from 2018? Are there new opportunities your business needs to invest in?

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