Posts About: Digital Marketing


If you’ve spent any amount of time reading a marketing blog (including ours), it’s very likely you’ve read something about buyer personas. This is because these personas are crucial to developing a successful digital marketing strategy for business growth. They impact the content you create, the posts you publish on social media, and the way you design your website.

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While it may seem as though email has been around forever, it’s actually only been in existence since 1971. However, even as email approaches its 50-year anniversary, with an estimated ROI of $51 for every $1 spent (that’s up from $39 the year prior!), email marketing is the most cost-effective method to be utilized in your marketing tool kit.

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We’re starting the next installment in our series on the different stages of inbound marketing. Sometimes we all need a return to the basics, and this is especially true for marketers. Between all the different technologies and advancements available today and the busyness of the holiday season, it can be easy to lose sight of the things that are most important at each stage of digital marketing.

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Instagram rocked our social media world when it first made its entrance over nine years ago. The platform has continued to evolve throughout the years with new logos, added features, and more directions for our thumbs to swipe than ever. While many things have changed about Instagram, it has remained a fantastic tool that helps businesses connect with their audience.

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