Posts About: Lead Generation

Using Chatbots for Lead Generation

Category: Lead Generation chatbots

Written by: Tony Adragna


As we’re rapidly approaching 2019, chances are high that you’ve read about the rise in chatbots as a marketing tool. The popularity in chatbots isn’t without good reason. Ultimately, they’re proving to be valuable for numerous businesses across the globe.

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In many ways, leads are the bread and butter for any business. It is impossible to have a customer without them first being a lead, which is why lead generation is the critical point of your Inbound Marketing efforts.

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Now that you’ve created something valuable to offer your audience, you need a way for them to get it (and a way to learn a little more about potential customers). This is where a CTA comes in.

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