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What are SMART Goals?

Category: Inbound Marketing

Written by: Lacey Wilcox

Posted on: November 12, 2019

Last week, we established why goals are necessary for your business:  they provide a clear aim for all of your efforts. When you know what you are working toward, it gives your work more purpose and meaning. 

 

But, goals on their own aren’t always enough. Instead, we need very precise, tangible objectives to help us accomplish our objectives. That’s where SMART Goals come in:  they help you know exactly what you want to accomplish, how you will do it, and when you will do it by. Approaching goals in this way is the difference between a casual walk through the park and a well-planned hike on the trail. While both are good, the second serves a specific purpose and leaves you with an accomplished end.

 

If you haven’t yet completed your goal creation document, you can start by clicking on the image below.

 

Goal Creation for Business

 

We’re going to walk you step by step through the SMART methodology to help you make all of your business goals Specific, Measurable, Attainable, Realistic, and Timely.

 

SMART Goals - Specific

 

What’s the difference between saying “I want to lose weight this year” and “I will lose 10 pounds by March”? Specificity.

 

Specific goals clearly state what you want to accomplish. There is no doubt as to what you are going to do and how you will know you have succeeded.

 

To create specific goals, ask yourself these questions:

  • What exactly do I want to accomplish?
  • Why do I want to accomplish this?
  • What are the requirements for succeeding?
  • What constraints exist to accomplishing this goal?

 

It’s amazing how the act of asking and answering these questions immediately sets you up for a greater chance of success. Knowing exactly what you want to accomplish, why you want to accomplish it, and what you will need to overcome puts you in a position to line up the right people and resources with a specific purpose. That’s a formula for progress.

 

SMART Goals - Measurable

 

If you’ve ever started an exercise or weight loss program, what is the first thing you are required to do? Take measurements of your current size. This is done so that every week you can easily see the progress you’ve made. Your personal trainer knows that seeing results is constant motivation to move toward your goal.

 

The same is true for goals you make for your business. You need to be able to measure where you were before you started the goal, how well you’re progressing toward the goal, and when you have met the goal.

 

We have a blog coming up that will thoroughly explore measuring goals. While each part of SMART is important, measuring carries significant weight because it allows you to see progress towards your goal and what things are working and which are not.

 

SMART_Goals_for_your_business.jpg

SMART Goals help you create steps to reach where you want your business to go.

 

SMART Goals - Attainable

 

When a goal is too large, too broad, and too expansive, it becomes daunting almost the second it comes out of your mouth. This is why many people fall away from their New Year’s resolutions by the middle of January.

 

Big dreams are a good thing. But, they’re even better when they’re broken down into smaller goals that are easily attainable. (Tweet this)

 

For example, just saying out loud, “We want to make $1 million next year” can sound very overwhelming. Immediately, our minds begin to think, “How will we increase our revenue that much? Do we even have the manpower to do that? Is this even possible?”

 

But, imagine taking that goal of $1 million and breaking it up into smaller, more attainable goals. You know your business is on track to generate at least $700,000 based on last year’s numbers. Now you can generate quarterly goals to put you on track to your end destination of $1 million.

  • by the end of Quarter One, you need to increase revenue by $100,000-$125,000.
  • by the end of Quarter Two, you need to generate an additional $200,000 to cover expenses and stay on track for your revenue goals.
  • by the end of Quarter Three, you need to generate at least $100,00-$125,000 to keep you on track and adjust for any additional expenses required for growth.
  • by the end of the year, you need to make any additional hires and generate $150,000-200,000 to reach your goal.

 

While those numbers are still large, they’re nowhere near as overwhelming as the thought of generating a million dollars all at once.

 

SMART Goals - Relevant

 

Goals that are not relevant to your business or do not fit the resources you have are a waste of your time and energy. Here are some questions you can ask yourself to determine if this goal is truly right for you, right now:

  • Is this goal worthwhile for our business?
  • Will accomplishing it put us in a better market position?
  • Is this the right time for us to accomplish this goal?
  • Do I have the necessary resources to accomplish this goal? (Resources could be team members, inventory, space, money, time, etc)
  • Does accomplishing this goal keep me in line with long-term objectives I have for my business?

 

SMART Goals - Time Bound

 

In the same way that choosing smaller, more attainable goals allows you to accomplish a larger goal, goals that are timely keep you on track toward your desired end.

 

Having a set date holds you accountable to completing your goal. It can also help you “chunk” your goal into bite sized pieces. It’s a helpful practice to create a specific goal you want to accomplish by the end of the year and then break that goal into either quarters or into 12-month steps. Taking a big goal one step at a time makes it much more manageable.

 

Make SMART Goals for Your Business

 

To help you along in making SMART goals for your business, we’ve created a worksheet you can walk through. Before you complete it, you’ll want to use the goals you made in our Goal Creation Document (you can download that here).

 

Download our SMART Goals for Success sheet, and get started on goals that will help your business grow. Click the image below to get started.

 

SMART Goals Download for your business

 

We’d love for you to share your SMART goals with us: take a photo and tag us on Instagram or Facebook, or email them to us so that we can hear how your journey is going!